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DOES THIS ACTUALLY WORK?
$100K Stay is backed by real-world experience from a team of Airbnb & hotel marketers
Camp Bluestone
Market: NE Pennsylvania
Result: From $90K-$155K
Camp Bluestone: There is such thing as too busy
This nature hotel in Pennsylvania was practically invisible online. Under 1,000 website visitors a month, a couple thousand Instagram followers, and about $90K in revenue for the year. Not exactly the kind of numbers that make you want to do a happy dance. Nobody was booking direct.
The Process
It was near a remote town. Somewhere people weren't looking to getaway. So no one was searching for it.
Yet, the property was exactly the kind of place that makes people stop scrolling and stare. But if nobody sees it, none of that matters.
That's why we needed to use social media as our main marketing channel.
With that, our work began.
Month one was slow. We had to spend that time blasting the internet with photos and videos of this place. A handful of direct bookings trickled in, maybe three or four. Not exactly fireworks.
Month two, those numbers doubled.
Month three, momentum started building like a snowball rolling downhill.
By the end of ten months, the property had crossed $150K in bookings and grown to over 18,000 Instagram followers.
Wanna know something crazy?
At the time of this writing, all marketing operations are stopped because they got too busy.
They figured winter would slow things down since it was offseason. It did not. Demand stayed steady and they were slammed.
The Result
No secret underground formula that only three people in the world know about.
The strategy was genuinely simple.
Show the property on social media using great content
Run ads so more people could see it
That is it.
I can't believe the ad spend was only $1,500 a month. It sounds so low.
The property sold itself. We just needed to tell more people about it.
Three Sisters Farm
Market: Midcoast Maine
Results: From $70K-$150K+
Three Sisters Farm: How we charged more per night
A single 5-bedroom home. One roof. 52 weeks on the calendar.
That is it.
No backup units, no overflow inventory, no second chances for guests if a peak week slips by.
That is exactly the situation we walked into with this mid-coast
Maine property back in December of 2024.
When we started, the place had a solid social media following but basically zero website traffic and not a single direct booking to show for it.
They were living and dying by whatever Airbnb decided to send their way.
And while Airbnb is fine, relying on it alone is like only fishing from one spot in the whole ocean.
Plus, playing the Airbnb game sometimes means pricing is a race to the bottom.
The mission was clear.
Get this property in front of so many people that bookings started feeling scarce.
When people feel like they might miss out, they stop dragging their feet and they book.
Simple as that.
The Process
Within the first 60 days we had generated $23,307.58 in direct bookings. That number was zero before we showed up.
From there things kept rolling.
Summer got mostly booked up in the spring.
Fall filled in over the summer.
By September there was almost nothing left to sell except for stick season.
Bookings were splitting almost evenly between Airbnb and direct, which meant this owner was keeping way more of their money instead of handing fees over to a third party platform.
Oh, and they started charging more per night too. Especially in the summer. Because when demand goes up, so does your rate.
The Result
12,000 Instagram followers. Featured in Conde Nast. 6,000+ website visitors every single month. More than $100,000 in revenue. They also just bought a second property.
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Cest Bon Rentals
Market: West Louisiana
Results: From $4k/mo- $30k/mo
Cest Bon Rentals: Would you trade $1 for $2.97?
There's a lake house sitting on Toledo Bend. Right on the border of Louisiana and Texas, a few hours from both Dallas and Houston.
Fishing is basically a religion out there.
It's the kind of place where you wake up before sunrise, grab your rod, and the biggest problem you have is deciding which spot to hit first.
The owner was already getting some direct bookings before we linked up.
Things were moving, just not fast enough. After digging in, it became crystal clear who loves this place the most. Fishermen and families who make fishing trips their version of a vacation.
The Process
Bookings started rolling in almost immediately when we started.
But there was a big problem hiding in plain sight. The website was a mess.
People were landing on it and bouncing faster than a bad cast.
So we partnered with Crafted Stays and rebuilt the whole thing in 30 minutes flat. Not 30 days. 30 minutes.
After that, more people started actually completing the booking process instead of disappearing (and never returning).
Monthly website visitors went from around 300 to well over 5,000. The owner even raised rates and bookings kept coming in. Now we're focused on locking down summer and filling up the calendar.
The Result:
We spent $2,771.66 on Meta ads and generated $8,245.23 in revenue.
That's a 2.97 return on ad spend. How many times would you trade a dollar for almost three dollars back?
All the times.
Bin and Gather
Market: Michigan
Results: $61,673.79
Bin and Gather: How to Make $61,673.79+ BEFORE Opening a New Airbnb or Hotel
Most rental operators build awareness for a new property by doing one of two things:
- Invest in building an Instagram following or free email list
- Open for bookings with nothing but good ol' fashioned hope and grit.
Both options are risky.
There's another way:
The Process
First, give people a reason to spend $20-$40 now for a future reward.
This is what they want:
- Early access
- Future savings
Then, sell a voucher for $20-$40
People will be making these purchases on a webpage. Make sure to mention:
- Who this stay is perfect for (couples)
- Where it's located
- What it's going to look like (use early photos or renderings)
- When it's going to open (spring 2026)
Last, Run Meta Ads. Run Meta Ads at $600 per month to sell the $20-$40 offer. Use renderings or early videos as the ads.
In a perfect world, you want to break even.
The Result
$61,673.79+ BEFORE Opening
Tiny Digs Hotel
Market: Portland, OR
Results: +10% Occupancy Mo./Mo.
Tiny Digs Hotel: How a hotel grew bookings every single month
Most hotels are stuck doing the same thing over and over — posting a photo of their lobby, running a discount, and crossing their fingers. Sound familiar? The problem is not the hotel. The problem is nobody knows it exists.
They had a genuinely cool property. Unique rooms, great location, the kind of place that makes people stop scrolling. But their bookings were flat, their social media was basically a ghost town, and their ads were burning money without a single result to show for it.
The Process:
We built out their full content strategy, ran targeted Meta ads to travelers who were already looking for exactly what this hotel offered, and took over their social media completely. No more guessing. No more random posts on a Tuesday hoping something would stick.
The Result
Within the first 90 days, bookings were up. Then they kept going up. Month after month, they have grown bookings by more than 10% every single month since we started working together. Not a one-time spike. Consistent, compounding growth that keeps building on itself.
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